Kerala launches tourism project by engaging in local self-government institutions

In an initiative to identify at least one tourist destination within each local self-government institution in the state, the Kerala Tourism Department on Wednesday launched the “Destination Challenge” project in collaboration with the Local Self-Government Department ( LSGD).

Local Government Minister, MV Govindan, presented the project, at a ceremony presided over by Tourism Minister, PA Mohamed Riyas, here today.

The project aims to develop tourism by ensuring the participation of local self-government institutions (LSGI) right from the village panchayats. The state government has given the administrative penalty for Rs 50 crore for the implementation of the project. Govindan, who has activated the “Destination Challenge” web portal, said the initiative will help LSGIs find financial resources, in addition to exploring many unexplored destinations to bring them onto the tourism map.

“In addition to providing civic services, LSGIs must reach new levels to become self-sufficient. We must plan projects that allow for overall growth. Tourism is an ideal sector for panchayats, municipalities and businesses to become job providers and also achieve financial stability,” he added.

Noting that the “Destination Challenge” is a new step forward for Kerala Tourism, Riyas said that through the project, the government plans to develop at least 500 tourist destinations in four years. Riyas said the project is part of the Ministry of Tourism’s efforts to develop a new tourism culture in the state and bring about significant change in four years. Marketing campaigns would also be intensified under the initiative.

“During the first phase of 2022, the state recorded a surge in the arrival of domestic tourists, touching around 38 lakh. ‘Destination Challenge’ will help develop tourist circuits in LSGIs and thus attract more domestic tourists,” he added.

The Mayor of Thiruvananthapuram Corporation, Arya Rajendran was the chief guest at the ceremony.

The Ministry of Tourism would bear 60% (maximum Rs 50 lakh) of the total cost of the project. LSGIs can get the rest of the amount either from their own fund or through sponsorship.

In addition to identifying at least one destination under each LSGI, the initiative envisions linking tourism activities to various LSGI projects, thus giving a boost to domestic tourism, which has grown in popularity after the pandemic.

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)

Teresa R. Cabrera

The author Teresa R. Cabrera